Demonstrate respectable sales. A hybrid publisher should have a record of producing several books that sell in respectable quantities for the book’s niche. This varies from niche to niche; small niches, such as poetry and literary fiction, require sales of only a couple thousand copies, while mass-market books require more.
CRITERIA #1: Define a mission and vision for it’s publishing program.
CRITERIA #2: Vet submissions.
CRITERIA #3: Publish under its own imprint(s) and ISBNs.
CRITERIA #4: Publish to industry standards.
CRITERIA #5: Ensure editorial, design, and production quality.
CRITERIA #6: Pursue and manage a range of publishing rights.
CRITERIA #7: Provide distribution services.
CRITERIA #8: Demonstrate respectable sales.
CRITERIA #9: Pay authors a higher-than-standard royalty.
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