IBPA Hybrid Publishing Criteria #7

Provide distribution services. A hybrid publisher has a strategic approach to distribution beyond simply making books available for purchase via online retailers. Depending on the hybrid publisher, this may mean traditional distribution, wherein a team of sales reps actively markets and sells books to retailers, or it may mean publisher outreach to a network of specialty retailers, clubs, or other niche-interest organizations. At minimum, a hybrid publisher develops, with the author, a marketing and sales strategy for each book it publishes, inclusive of appropriate sales channels for that book, and provides ongoing assistance to the author seeking to execute this strategy in order to get his or her book in front of its target audience. This is in addition to listing books with industry-recognized wholesalers.

INTRODUCTION

CRITERIA #1: Define a mission and vision for it’s publishing program.

CRITERIA #2: Vet submissions.

CRITERIA #3: Publish under its own imprint(s) and ISBNs.

CRITERIA #4: Publish to industry standards.

CRITERIA #5: Ensure editorial, design, and production quality.

CRITERIA #6: Pursue and manage a range of publishing rights.

CRITERIA #7: Provide distribution services.

CRITERIA #8: Demonstrate respectable sales.

CRITERIA #9: Pay authors a higher-than-standard royalty.

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